My Why

I started Haye Ave because I saw something in the sports industry I've seen for years - apparel for women that didn't reflect the strength or performance women bring to the game - or put us at the forefront. It’s time to change that with apparel that puts women first—designed for how we move, play, and lead.

Sustainable by Design

Sustainable by Design

4-Way Stretch

4-Way Stretch

UPF Protection

UPF Protection

Women Owned

Women Owned

About Us

We’re Haye Ave & Co.—a women-led brand reshaping the world of golf apparel.

We started this brand because we saw a gap. The industry wasn’t built for us—for women who play hard, move freely, and expect more from their gear. Golf apparel often overlooked performance, fit, and function for female athletes—and we were tired of settling.

Driven by a passion for sport and a commitment to female empowerment, we set out to level the playing field. Every piece in our collection is designed with purpose: combining innovation, sustainability, and style, all tailored to female athletes unique needs.

We use advanced fabrics like PowerForm™ and FlexLite™, made from recycled materials with 4-way stretch, moisture-wicking tech, and UPF protection—because high-performance gear should feel just as strong as the women wearing it.

This is more than golf apparel. It’s a movement to redefine how women show up in sport—with confidence, comfort, and power.

Join us in changing the game. 

The most innovative, breathable performance fabrics in women's golf